LANSING, Mich. – The Central Michigan Chapter of the Public Relations Society of America (CMPRSA) presented Marketing Resource Group (MRG) with an Award of Excellence during the 2013 PACE Awards celebration on Thursday, April 11.
MRG was recognized for the Advertorial “Mr. McIntyre,” which was produced for the Coalition for Auto Insurance Reform. As a result of this radio advertisement, awareness was dramatically increased. Nearly 800 people sent more than 1,500 messages to their state legislators in response to the call-to-action in the radio advertisement and forced legislators to keep no-fault reform on the legislative agenda for 2013.
The 2013 PACE Awards, held at the Old Town Marquee, also included the presentation of more than 30 awards to area businesses and partnerships that produced mid-Michigan’s best public relations and communications tactics and campaigns in 2012.
Held annually, the CMPRSA PACE Awards are mid-Michigan’s highest honor for public relations activities and are awarded to public relations practitioners who, in the judgment of their peers, have successfully addressed a contemporary issue with exemplary professional skill, creativity and resourcefulness. More than 300 organizations have been recognized by the CMPRSA for excellence in public relations over the past two decades from nonprofit organizations, corporations and public and private agencies in Clinton, Eaton, Genesee, Gratiot, Ingham, Jackson, Livingston and Shiawassee counties. Submissions are judged based on quality of research, planning, execution and evaluation.
The 2013 PACE Awards was made possible through the support of area sponsors including Martin Waymire Advocacy Communications; Jackson National; Edge Partnerships; Truscott Rossman; Pace; TechSmith Corp; Michigan Health and Hospital Association; Lambert Edwards & Associates; Marketing Resource Group; Rathbun Public Relations; Rizzi Designs; Web Ascender; Greater Lansing Convention & Visitors Bureau; Trumpie Photography.
Note: A full listing of the winners is available on the CMPRSA PACE Awards website, www.cmprsapaceawards.com.