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Everyone has heard the famous tagline “there’s an app for that” created by Apple for its iPhone advertisements. Apple states that there is an app “for just about anything.” You can park your car, manage your finances, connect with all your friends on social media and even become addicted to games such as Candy Crush or Words with Friends. App stores are filled with countless apps and handfuls of categories to suit anyone’s needs – as the number of apps increase, the demand for individuals who can invent and create the most resourceful apps will also increasing.

How does one even create an app? Many have asked this question, and it can now be answered with classes that are being introduced at several universities. You can also find a directory of firms that specialize in making apps.

The future of our technology-oriented generation will need to know how to construct apps – eventually every type of industry will want to have an app as part of it’s communications model.

Why should you care about the new app-making craze? Apps have the potential to be the next big hit among companies. In public relations, firms strive to have the most up-and-coming products and services for their clients. With the new business-in-social-media boom, clients need Facebook, Twitter and other social media platforms to create the best engagement opportunities possible. In the years ahead, apps have the capability to be the new public relations must-have tool with higher communication capabilities than social media.

Imagine that your public relations firm is the one of the few who has an employee with app-making knowledge and skills. An app can be handcrafted to give a customer interactive ability with business information, services, and provide the opportunity for further engagement. There are many possibilities that can boost your client’s business and recognition with app technology.

In the public relations world and many other communication-related industries, being aware of the newest technology and jumping on its bandwagon can give you the upper hand. The number of apps that exist will only increase as technology expands. Those who have the ability to create such a high demand product should flaunt their skills wisely – those in public relations should take advantage and capitalize on those abilities.

As apps fill up the data of smart phone users and soon there will be an app for anything that could be thought of and you or your client will want to be a part of it.

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