Add me on Facebook. Follow me on Twitter. Connect with me on LinkedIn. These are phrases that are often passed around when meeting new people or learning about businesses. In a world dominated by technology and digital communications, who are you without a social media presence?

People and businesses attach Facebook pages and Twitter handles to anything and everything to increase their online presence and to captivate larger audiences. Social media has become a widely used tool – especially in the world of public relations. It has developed into such a substantial part of every marketing and communications plan that it has caused many to lose sight of the importance of face-to-face interaction and personal relationships.

Getting to know clients or potential customers provides a level of relationship that no social media platform can offer. Fostering relationships creates close bonds that can build trust, reliability and credibility, and put a face to the name. When clients or customers feel that a firm truly cares about their wants and needs, a business can flourish and be successful.

Social media has become a valuable tool for promoting and creating awareness, however, being personable with consumers and clients will enhance your image and your business. Not only will customers enjoy the attention and interaction, they are more likely to recommend your services to others.

Becoming consumed with social media can cause a company to forget what their purpose is – satisfying their customers. It is not just about how many “friends,” “likes,” or “followers” you have. What really matters is how many of your clients can honestly say they feel like they know you and know that you care about them.

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