Social_Media_CubeSocial media can be a tough cookie to crack. With countless updates regarding new strategies, techniques, measurement tools and more, it can be challenging to stay on pace with the changing social media landscape.

Organizations are finally taking advantage of social media strategies to position themselves and their employees as thought-leaders and experts in their respective fields. Believe it or not, companies and organizations are creating new roles designated solely to run social media platforms.

Luckily, there are a few “basics” that can help your company remain relevant across all platforms without always requiring additional resources. Here are a few important things to keep in mind when handling your social media.

Urgency and Accuracy

In the world of social media timing is everything, but accuracy is essential in retaining your followers once you’ve reeled them in. Disseminating information quickly is important, but the information must be accurate to maintain credibility amongst your audience.

Measurement

Measuring your return on investment (ROI) can be difficult with social media, but there are multiple tools that provide important insight regarding the success or failure of your campaign. Using measurement and monitoring tools like Facebook Insights, Google Analytics, HootSuite, Social Mention and others, are effective ways to track failures and successes of a campaign, and track interest in your brand.

Stay Informed

As critical as it is to stay informed about important events in the news, business leaders should also be aware of the top news in social media innovation. Being able to follow and report the latest social media news will help you gain credibility with your audience and consumers.

When it comes to social media, being able to keep up with the crowd is just as important as leading the crowd. These basic tips will you to do just that.

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