Schuette and Kildee Lead Party Fields

LANSING, Mich. –Heading into the 2018 Gubernatorial primaries Republican Attorney General Bill Schuette has a significant name identification and perception advantage over three possible GOP opponents. On the Democratic side Dan Kildee has a small advantage over potential opponent Gretchen Whitmer.

In a recent statewide survey MRG asked if voters recognized the names of Republicans and Democrats mentioned as possible 2018 candidates for Governor. The names on the GOP side included Lt. Governor Brian Calley, Attorney General Bill Schuette, Senate Majority Leader Arlan Meekhoff and Saginaw Doctor Jim Hines. Congressman Dan Kildee and former Senate Minority Leader and interim Ingham County Prosecutor Gretchen Whitmer were the only two Democrats included in the survey.

Schuette leads the pack of Republican with 57 percent name recognition followed by Calley at 32 percent, Hines at 19 percent and Meekhoff at 15 percent. On the Democratic side Kildee has a 7-point advantage over Whitmer 28 percent to 21 percent.

Updated Gov ID

“Bill Schuette clearly has the advantage at this early date over his opponents but it is somewhat surprising that after a long career in the public eye his statewide name identification still does not top 57 percent. The race for the Democratic nomination is wide open with neither candidate having much statewide recognition. It is also clear that leadership positions such as Lt. Governor or Senate Leader do not help develop statewide recognition. Jim Hines, a doctor from Saginaw, has higher recognition than Senator Meekhoff and nearly as high as Prosecutor Whitmer,” said Tom Shields, President of Marketing Resource Group.

 

Statewide Sag/Flint/ Bay City G.R./Kazoo/West MI Cad/T.C./ Soo Mid MI/ Lansing Metro Detroit Misc./ U.P. GOP
Brian Calley ID 32 24 32 15 40 35 12 30
FAV 9 4 13 0 12 9 0 13
UNFAV 8 8 6 6 6 10 0 5
Statewide Sag/Flint/ Bay City G.R./Kazoo/West MI Cad/T.C./ Soo Mid MI/ Lansing Metro Detroit Misc./ U.P. GOP
Bill Schuette ID 57 55 50 67 70 59 37 56
FAV 20 19 21 23 21 18 19 28
UNFAV 18 17 12 16 35 19 19 7
Statewide Sag/Flint/ Bay City G.R./Kazoo/West MI Cad/T.C./ Soo Mid MI/ Lansing Metro Detroit Misc./ U.P. GOP
Arlan Meekhoff ID 15 19 20 15 18 12 6 17
FAV 2 1 5 0 0 1 0 6
UNFAV 5 4 4 3 6 5 0 5
Statewide Sag/Flint/ Bay City G.R./Kazoo/West MI Cad/T.C./ Soo Mid MI/ Lansing Metro Detroit Misc./ U.P. GOP
Jim Hines ID 19 23 10 13 21 21 19 22
FAV 3 6 2 3 4 4 6 6
UNFAV 4 6 1 3 4 5 0 5
Statewide Sag/Flint/ Bay City G.R./Kazoo/West MI Cad/T.C./ Soo Mid MI/ Lansing Metro Detroit Misc./ U.P. DEM
Gretchen Whitmer ID 21 17 22 13 57 23 13 26
FAV 7 4 4 6 30 7 0 12
UNFAV 5 5 2 3 10 6 0 2
Statewide Sag/Flint/ Bay City G.R./Kazoo/West MI Cad/T.C./ Soo Mid MI/ Lansing Metro Detroit Misc./ U.P. DEM
Dan Kildee ID 28 64 12 18 36 27 13 30
FAV 9 37 3 8 7 7 0 11
UNFAV 6 13 2 8 8 5 0 5

 

* Totals may not add up to 100% because of automatic rounding and respondents who refused.

Attorney General Schuette’s name identification is the highest in northern Michigan (67 percent) and mid-Michigan (70 percent) where he has served as Congressman, state senator and judge. Lt. Governor Calley is the most well known in his home area of mid-Michigan (40 percent), but is only known by 15 percent of the voters in northern Michigan.

“Given the importance of the vote from northern Michigan in last week’s election, the Lt. Governor needs to start spending a little more time north of Clare,” commented Shields.

As expected, former State Senator Gretchen Whitmer is most well known in mid-Michigan (57 percent) and Congressman Dan Kildee is best known in the Flint area (64 percent). The additional media exposure Kildee has received as a result of the Flint water crises has not expanded his name identification much beyond the local area.

 

MRG Michigan Poll® October, 2016

The survey was conducted by Marketing Resource Group with 600 likely Michigan voters by live interview October 16-19, 2016. The sample was randomly drawn from a listed sample of all registered voters and stratified by city and township to reflect voter turnout. In addition, quotas for gender and cell phone interviews were met within each geographic area, and extra efforts were made to reach African Americans. Thirty percent of the interviews were conducted with cell phone only homes.

 A sample of 600 likely voters in Michigan yields a sampling margin of error of ±4 percent with a 95 percent confidence interval. The sampling margin of error for subgroups may be higher depending on the size of the subgroup.

For further breakout of the data, please contact Tom Shields toms@mrgmi.com, 517.372.4400

 

About Marketing Resource Group, Inc.

Lansing, Michigan-based Marketing Resource Group, Inc. (www.mrgmi.com) is an award-winning PR firm representing corporate, association, nonprofit, and private clients with interests in Michigan. MRG offers expertise in public affairs, communications, political campaign management, and public opinion survey research. MRG is the only Michigan public opinion survey research firm that maintains nearly 30 years of trend analyses of voter attitudes related to state and national leaders, political parties, and the political and economic climate in Michigan.

 

Full crosstabs: Name ID Tabs

Share →