Poll shows Kid Rock is not rocking the vote

LANSING, Mich. – If the election were held today for United States Senate between U.S. Senator Debbie Stabenow and rock star Kid Rock, Stabenow would win 52 percent to 34 percent according to the latest statewide poll conducted by Marketing Resource Group (MRG).

While Kid Rock has been playing to sold-out crowds in Grand Rapids and Detroit throughout the past two weeks his popularity on the stage has not yet translated to support on the ballot.

“Kid Rock would have an uphill climb against Stabenow if he were serious about getting into the race,” said MRG President Tom Shields. “His popularity as an entertainer is not transferring to the ballot. Kid Rock for U.S. Senate is a great gimmick on stage – but it’s not playing in Michigan”

Kid Rock leads Stabenow among traditional Republican voters, conservatives and those living in West Michigan. He also cuts into Stabenow’s base somewhat by leading among younger voters by 3 percent (47 percent to 44 percent). But his support among Republicans is not as strong as it needs to be and the all-important Independent voters are going to Stabenow by a margin of 19 percent. Kid Rock is not getting the kind of support Trump received in areas like northern Michigan, Macomb County and the Flint/Saginaw/Bay City that put him over the top in Michigan last November.

 

  1. If the election for U.S. Senate were being held today, would you vote for Debbie Stabenow the Democrat or Kid Rock the Republican (rotate names)?

 

Party Identification

 

Age


Geographic Location
 


 

 

 

 

*some totals may not add up to 100 percent because of rounding

The actual wording of the question is listed below:

If the election for U.S. Senator from Michigan was held today, would you vote for (ROTATE)Debbie Stabenow the Democrat or Kid Rock the Republican? If undecided, Well, as of today, do you lean towards (ROTATE) Debbie Stabenow or Kid Rock?

 

Vote Stabenow…………………………………………………………….. 48%

Lean Stabenow…………………………………………………………….. ..4%

Vote Kid Rock…………………………………………………………….. 30%

Strongly Oppose…………………………………………………………. .4%

Won’t Vote (VOLUNTEERED)……………………………………. .4 %

Don’t Know/Refused/Other (VOLUNTEERED)…………….. 10%

 

TOTAL Stabenow……………………………………………………… 52%

TOTAL Kid Rock………………………………………………………. 34%

MRG Michigan Poll® Fall 2017

This question on the Kid Rock vs Debbie Stabenow was a part of the MRG Michigan Poll® Fall 2017 and was not commissioned by any outside 3rd party groups.

 

The survey of 600 likely Michigan voters was conducted by live interview September 13-18, 2017. The sample was randomly drawn from a listed sample of all registered voters with a history of voting and stratified by city and township to reflect voter turnout. 30% of the sample was conducted with cell phone users. In addition, quotas for gender and cell phone interviews were met within each geographic area, and extra efforts were made to reach African Americans. Thirty percent of the interviews were conducted with cell phone only or cell phone dominant households.

A sample of 600 likely voters in Michigan yields a sampling margin of error of ±4 percent with a 95 percent confidence interval. The sampling margin of error for subgroups may be higher depending on the size of the subgroup. Sample size of GOP primary voters = 216 . Sample size of DEM primary voters = 255.

 About Marketing Resource Group, Inc.

Lansing, Michigan-based Marketing Resource Group, Inc. (www.mrgmi.com) is an award-winning PR firm representing corporate, association, nonprofit, and private clients with interests in Michigan. MRG offers expertise in public affairs, communications, political campaign management, and public opinion survey research. For more than thirty years, MRG has conducted its bi-annual omnibus Michigan Poll®, tracking the pulse of Michigan voters on key statewide public policy and political issues. MRG is the only Michigan public opinion survey research firm that maintains nearly 30 years of trend analyses of voter attitudes related to state and national leaders, political parties, and the political and economic climate in Michigan. If your news organization is interested in any trend data, please contact Tom Shields.

Follow MRG on Twitter @mrgmichigan and on Facebook.

 

 

 

 

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