INTEGRITY.
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about

Who we are

Founded in 1979, Marketing Resource Group has built a sterling reputation as a full-service strategic communications firm specializing in public relations, public affairs, crisis management, media relations, issue advocacy, political consulting, digital & social media, special events planning, survey research, and reputation management. We work closely with every client to strategize, plan, and execute a course of action that delivers real results.

Our client approach is based on personal and positive relationships, professionalism and teamwork. We believe in success, and enjoying what we do and with whom we work. We believe that delivering solid results for our clients is the greatest measure of our value. As a woman-owned firm, MRG, LLC remains committed to providing quality services that exceed the expectations of our clients.

We are

Full Service
Client-focused
Relational
Woman-Owned

Marketing Resource Group, LLC is Certified as a Women-Owned Small Business (WOSB) by the U.S. Small Business Administration (SBA) for the Women-Owned Small Business Federal Contract Program (WOSB Program), as set forth in Title 13, Part 127 of the Code of Federal Regulations (CFR).

Public Relations

Navigating the world with your important message can be daunting. Convoluted language and poor timing can make all the difference in the efficacy of your public image, not to mention the stress of feeling ill-equipped in handling public relations.

MRG has a breadth and depth of experience in working at all levels of the public and private sector and is uniquely qualified in cultivating relationships and engaging with elected officials across the state. With on-hand experience in public relations, MRG can help you each step of the way, from media coaching and message development to crisis communications and audience analytics.

Digital & Social Media

Have you ever paid top-dollar for digital marketing strategies with abysmal returns or found the demands of optimizing your message for the web overwhelming and time-consuming? We get it. When the world of marketing is ever-changing, it is critical to keep up with the new criteria to boost your campaigns.

With years of experience delivering proven results, MRG can meet your needs in every area of digital marketing: social media, email marketing, advertising, website development and management, graphic design, and video production.

Issue Advocacy

The journey to Lansing to advance your initiative is often arduous, complex, and expensive. You need a team with deep knowledge of Michigan’s political system and experience covering all kinds of issue advocacy initiatives to help you form effective strategies.

We are here to help you achieve your goals through policy advocacy, political consulting, legislative advocacy, fundraising, coalition building, and political engagement.

Survey Research

Playing constant guesswork when developing communications and marketing strategies can negatively impact your public message.

Survey research and issue polling is a foundation of MRG, the only Michigan public opinion survey research firm. With nearly 40 years of trend analyses of voter attitudes related to state and national leaders, political parties, and the political and economic climate in Michigan, MRG can bring you real-time data on your target audience.

How can we help your organization?

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