Case Study

Aerospace Industry Association of Michigan

From its early stages, AIAM has retained MRG to elevate and promote the aerospace industry that exists in the state of Michigan to a global audience.

The Opportunity

Aerospace is one of Michigan's best kept industry secrets. But, with the creation of the Aerospace Industry Association of Michigan (AIAM), this membership-driven organization is changing the conversation and growing and exposing the industry to new levels.

How We Got There

From its early stages, AIAM has retained MRG to elevate and promote the aerospace industry that exists in the state of Michigan to a global audience. From event planning, website updating, quarterly newsletter development, membership directory - which included a visual directory and an online searchable database - MRG's role is to continue to raise awareness of this growing and sustainable industry that is critical to Michigan's economy.

The Results

Within its first four years of existence, AIAM's team has grown the Association into a membership over 100 statewide members, representing over 100,000 jobs in the aerospace industry in Michigan.

For this client, Marketing Resource Group provides the following services:

Content Development

Website Updating

Event Planning

Software Administration

Newsletter Distribution

Creating/Publishing Monthly Membership Directory

Searchable Online Membership Database Development

"Michigan has a rich history in the aerospace industry but it rarely has been touted. Our partnership with MRG has helped us reach new levels to ensure we are promoting the benefits and opportunities that exist within marketing this industry both in Michigan and beyond our state borders."

Tony Vernaci

President, AIAM