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Case Study
Bay Mills Community Charter Schools Office (BMCSO) wanted a way to effectively communicate to their stakeholders and the general public positive news stories surrounding the charter schools that they authorize.
Bay Mills Community Charter Schools Office (BMCSO) wanted a way to effectively communicate to their stakeholders and the general public positive news stories surrounding the charter schools that they authorize.
MRG helped launch a student focused monthly newsletter to leverage good news and achievements coming from their charter schools. The newsletter highlights one Bay Mills' authorized school each month and also includes additional stories about students' and teachers' accomplishments, BMCSO authorized charter schools' performance facts and figures, and BMCSO history.
The ResultsEmail Marketing
Messaging Development
Graphic Design
Crisis Communications
A total of 31 monthly newsletters sent to legislators, charter school board members, school leaders, teachers, & parents which each included feature stories, teacher spotlights, and special series like the graphic shown below:
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