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Case Study
In the inaugural year of partnership, MRG and the Michigan Radiological Society collaborated to elevate the MiRadiologists campaign, aiming to enhance awareness and education about the critical role of radiologists in healthcare.
In 2023, MiRadiologists aimed to amplify its presence and educate lawmakers, patients, and the broader public on the integral role radiologists play in healthcare teams. This initiative sought to address legislative concerns and promote healthcare standards.
Partnering with MiRadiologists, MRG launched a comprehensive campaign encompassing promotion, media relations, social media, branding, and content development. The campaign's primary goal was to inform key stakeholders, including lawmakers and patients, about the significance of radiologists.
MRG spearheaded the development and launch of MiRadiologists' website and social media platforms, creating a cohesive and engaging online presence. The campaign also included issue advocacy, specifically targeting legislative concerns such as HB 4472 and SB 279, which impact healthcare policy. By identifying and engaging target audiences with tailored messages, MRG and MiRadiologists worked to advance healthcare standards for a better future.
In its first year, the MiRadiologists campaign successfully raised awareness among key stakeholders, resulting in increased engagement and support for legislative initiatives. The newly launched website and social media channels have garnered significant traffic and interaction, amplifying the campaign's reach and impact.
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